YassineEl Aaroussi
Creative developer & designer in Casablanca. I take a brand from the first sketch to the live product: identities, packaging, app screens and full-stack websites.
Creative developer & designer in Casablanca. I take a brand from the first sketch to the live product: identities, packaging, app screens and full-stack websites.
Cella is the Moroccan CRM startup I co-founded with Ilyasse Louzali. Small businesses here run on phone calls, emails and post-its, so quotes and follow-ups get lost.
The promise: the CRM we install for you. Clients, sales and reminders in one tool, in French and Arabic.
I lead brand, design and go-to-market. The hexagonal C comes from a honeycomb cell: each business gets its own custom tabs, like cells added to a hive.
Ink and honey on a warm, light interface, because a tool you use all day should feel calm.
A French startup app connecting musicians for jam sessions, duos, collaborations, lessons and last-minute gigs. The challenge: go beyond generic swiping and show real musical compatibility.
I started from the user journey: open the app, create an account, a short onboarding, then straight to swiping. Profiles can be finished later, with a nudge after five swipes.
Onboarding asks what matters for a match: role, goals, skill level, genres, distance and availability. I designed the brand too, a guitar pick carrying a sound wave. The startup built its MVP on this design.
A Moroccan brand offering agricultural solutions needed one place to present its whole catalogue online and manage it without a developer. The project started with a team: a back-end dev, a WordPress dev and me on UI.
I took it over alone and rebuilt it in code: React, TypeScript, Tailwind and Vite on the front, Express and MySQL behind a REST API. Planned for four months, delivered in three.
The client was adding products straight into the database, so I built a custom admin dashboard on top of the brief.
amadal.ma ↗
A school project for Foot Locker: an “instant gagnant” game that brings people into the app. Sign up, spin the wheel, win a discount code.
With Alane Foko and Arsene NSG, we went from moodboards and concept to user flow, wireframes, a design system and responsive mockups.
The wheel turns sneaker boxes into prizes, the counter shows how many spins are left, and every coupon lands in the player’s account history with its code and expiry.
An online store for PRISM by Amazoff, sculptural sunglasses sold as limited pieces. The site had to feel as premium as the product.
Big serif headlines, deep cobalt and a lot of dark space so the frames carry the page. I designed the full purchase path: landing, collection, product page, then cart and checkout.
A personal finance app to track expenses and income: recurring subscriptions, income goals, spending limits with warnings, and a clear remaining balance every month.
I started from a feature list, then designed the entry point in several directions: night skies and mountain lakes, “Tracking expenses, saving money”, on desktop and mobile, and a first dashboard with the balance up front.
A lab that creates cosmetic products for clients: formulation, design, registration and the legal side of selling. The brand had to feel like a lab and a beauty brand at once.
A circular seal logo and a warm orange carried across the range, from SPF 50 labels to Instagram. I ran the ads on a tiny budget, up to 10,000 views in a day, and designed and coded the store with 3D product renders.
An academic challenge set by Joël Bourienne: invent a complete luxury fashion brand, with a story, a positioning, a visual and sonic identity and a product range.
DAVREN is built on the memory of David, a Cameroonian tailor, and his values: dignity, precision, simplicity, transmission. Black, ivory, deep green and gold, and a sound identity drawn from a sewing machine and an old clock.
TSA runs guided climbs and treks: Kilimanjaro, Everest Base Camp, Ama Dablam, Mont Blanc and more. They needed one designer for everything, from sales decks to social.
Social campaigns and stories for every trip, itinerary decks, a landing page, After Effects animation and Premiere edits. My reels reached 25,000+ organic views.
A student club at FSJES Aïn Sebaâ in Casablanca. It started as a theatre club and grew into events, charity drives and student life, and its identity no longer fit.
As head of the media team I led the rebrand: two facing Ds joined by a violet spark, in black, white and electric violet, carried onto badges, merch, posters and events made with the faculty.
A Twitch channel needed a look that holds up live: a logo, a banner and the screens viewers sit on before the stream starts.
A chunky wordmark with a violet underline, a warped grid that runs through every screen, and motion on all of it, animated in After Effects so the pack feels alive before the streamer even speaks.
I started designing at nine, making logos and banners for gaming YouTubers in Photoshop. Today I design it, then build it. I study Data & AI at HETIC.
Figma · Photoshop · Illustrator · After Effects · Premiere Pro · Blender · React · TypeScript · Tailwind · Express · MySQL · Python
English (C1, IELTS & TOEFL) · French · Arabic